SNAP’r makes Sierra trouting as close to a sure thing as you can get

Western Outdoor News:  High Sierra Season Opener issue, 2006

We’ve all heard the saying, “Ten percent of the anglers catch 90 percent of the fish,” or, “That’s why they call it fishing instead of catching.”  Any old angler will tell you it takes years of practice and perseverance to be able to set a hook efficiently and even then you’ll still miss more bites than you swing on.  Why? Because a proper hookset must be delivered the instant a fish has the hook in its mouth.  If you pull the rod tip up when you feel the bite, you’re already too late.  Even with a zero stretch line, it takes a shock wave (the bite) half a second to travel 50 feet (the distance of your cast); and it takes an experienced angler already holding the rod another half-second to react (set), and a final half second for the shock wave to return to the hook point.  That’s a second and a half after the fish took the hook in its mouth and spit it out, and that’s the reason why when you swing, you still miss.
            SNAP’rCO has spent the last four years developing a device called the SNAP’r, a castable, automatic hooksetter, that will trigger the instant a fish takes your bait.  The SNAP’r is a must have tool for any angler regardless of age or experience.  Simply tie it between your main line and your leader, bait the hook, cock it, and cast it.  When a fish bites, a five-pound spring will deliver a sharp hookset, catching the fish the instant it takes the bait.  Once a fish is hooked, the cupped end of the SNAP’r will keep them hooked by creating a drag in the water, giving you more time to get to your rod.  If it’s a big fish giving you the head shake, then the spring and cable will act as a shock absorber to prevent the hook from popping out.
            The SNAP’r also features a Chum Strip made of absorbent felt that will adhere any scent or fish attractant to chum the water next to your bait, making sure you get bit before the guy next to you does.  It has a single trigger- notch set at a half-pound on the cupped end and the lip around the cup will allow you to put in your own notches, customizing the sensitivity of the trigger.  If you’re fishing for small fish with small baits make a wider notch and if you’re fishing for big fish with big baits make a narrower notch.
            The SNAP’r can be found anywhere quality fishing tackle is sold; or you can find it online at www.snaprco.com.